World of Warcraft is priced differently in different regions of the world. Usually, the pricing model is similar to that of MMORPGs previously released in the market.

 

In the United States and Canada, Blizzard distributes World of Warcraft via retail software packages that originally had a suggested retail price of US$49.99 at the time of release, but have since dropped to $19.99. The software package includes 30 days of gameplay (worth $15) for no additional cost. In order to continue playing after the initial 30 days, additional play time must be purchased using a credit card or prepaid game card. The minimum gameplay duration that a player can purchase is 30 days using a credit card, or 60 using a prepaid game card. A player also has the option of purchasing three or six months of gameplay at once for a slight (6% to 15%) discount. A player pays about US$0.50 for one day of gameplay.

 

In South Korea, there is no software package or CD key requirement to activate the account. In order to play the game, however, players need to purchase time credits online via credit card or the ARS billing system. The minimum gameplay duration that a player can purchase via credit card is five hours. A player may also purchase game time by thirty hours or by increments of one week. A player also has the option of purchasing game time by one, three, or six months of gameplay at once for a slight discount. As of December 17, 2006, 30 days of gameplay costs ₩19,800 (US$21.46).

 

In China, because a large number of the players do not own the computer they use to play games (e.g. Internet cafes), the CD keys can be purchased independently of the software package. The CD key, which is required to activate an account, is sold for ¥30 (US$3.75) each. The software packages vary in price depending on the items they contain. In order to play the game, players must purchase prepaid game cards in denominations of ¥30 each that can be played for 66 hours and 40 minutes. This equates to exactly ¥0.45 (US$0.06) for one hour of gameplay. A monthly fee model is not available to players of this region.

 

In Australia, the United States, and many European countries, video game stores commonly stock the trial version of World of Warcraft in DVD form priced at A$2 or