BBC's Pods'n'Blogs explores the value of economies in virtual worlds as viable arenas for study and experimentation of real world principles. Associate Producer Arend Stührmann explains how the economy of EVE Online works and how it is effectively "the ultimate economic research tool." He offers as examples various business ventures, both triumphs and tragedies, that have impacted the economy. The interview starts at 17:02 in this 24-minute BBC podcast.