With Everquest II, Sony Online Entertainment introduced the concept of Adventure Packs. Adventure Packs are meant to be smaller "mini-expansions" to the game, adding a plot line with several zones, new creatures and items to the game via digital download. These smaller Adventure Packs come with a smaller fee ranging from US$4.99 to US$7.99. However, recently the development team has decided to release free zones and content instead of making adventure packs. Some recent releases include a new starting city, Neriak, with a new starting race, Arasai; and new high level dungeons The Throne of New Tunaria and the Estate of Unrest.
Expansions usually cost in the range of US$29.99 to US$39.99 and are shipped in boxes to stores, but can also be downloaded through a digital service. The retail versions often come packaged with a bonus feature such as a creature that the player can put in their in-game house. Expansions generally introduce many new zones with many plot lines, new features, many new creatures and items, new cities, and often come with a boost in the level cap or a new player race. While it may be easier to download the expansions digitally, traditional retail offers more content.
In May 2007, the website Allakhazam's Magical Realm in conjunction with Online Gaming Radio announced that the next expansion would be Rise of Kunark, with a new playable race (Sarnak), new starting city, and a level cap of 80.